Wanting to be part of a movement which encouraged people to take risks and tell its own stories, Amanda embarked on a mission to create a no-compromise brand where passion and resilience were the guiding principles.
Forever inspired by the notion of timeless aesthetics, the goal was to create enduringly beautiful but timelessly versatile bags with a social conscience. Navai bags are designed to stand the test of time and is about creating wearable heirlooms which become more beautiful as they get passed down from one generation to the next.
From the start, it was never just about handbags. Creating product that highlighted craftsmanship from the Middle East; Amanda wanted to change the mindset towards local talent and products. Navai was started from a desire to create a community which celebrates its heritage by looking towards its past and its future.